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How Strategic PR Positioned ValidMind as the Go-To Authority for AI Compliance

ValidMind, an AI governance and compliance company that creates software for AI risk assessment, empowers financial companies, especially banks, to properly document and validate their AI systems to meet regulatory requirements.

Challenge

ValidMind approached Bospar as a PR partner after securing $8.1 million in seed funding. Despite its financial momentum, it struggled to establish itself as a leader in the AI compliance landscape.

Bospar recognized that a straightforward funding announcement would not be enough to establish the company’s credibility in the space. PR needed to elevate the brand among financial decision-makers, secure its leadership as an authority in the evolving AI regulatory landscape, position the company as an essential partner for financial institutions navigating compliance challenges, and differentiate it from competitors in the increasingly crowded regtech sector.

This required transforming what could have been a one-dimensional funding announcement into showcasing a comprehensive platform for building credibility and market presence.

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Strategy

PR transformed the client’s $8.1M seed funding announcement into a compelling market validation story, positioning ValidMind as an innovative solution provider for financial institutions facing AI regulatory challenges.

Bospar executed a sustained PR campaign to build the company’s media presence, highlighting its executives’ expertise on trending regulatory developments by leveraging newsjacking opportunities to secure strategic media opportunities. This proactive approach was key to establishing ValidMind as the go-to-authority on AI compliance.

PR’s targeted outreach secured 91 media placements across prestigious outlets like Business Insider, CNBC, Fortune, VentureBeat and PYMNTS, generating over 438 million impressions and establishing the company as a recognized authority in the financial services sector.

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Campaign Results

91 Pieces of Coverage
438 Million Total UVM

Success

Bospar achieved ValidMind’s core objectives of increasing visibility and establishing authority in its target market through a campaign that transformed an $8.1M seed funding announcement into a thought leadership initiative, positioning the company as an expert in AI regulation and compliance for financial institutions.

PR secured 91 media placements in outlets Business Insider, CNBC, Fortune, San Francisco Business Times, PYMNTS, Compliance Week, SiliconANGLE and InformationWeek, resulting in over 438 million impressions. Notable coverage included:

Michael Nuñez covered the funding news in VentureBeat: AI risk management startup ValidMind raises $8.1M to help banks comply with regulations

Bianca Chan in Business Insider: Fintech ValidMind aims to ease Wall Street’s AI risk management headaches. Here’s the pitch deck it used to raise $8 million in a round led by Point72

Mike Wheatley in SiliconANGLE: ValidMind raises $8.1M to streamline AI model risk management processes

Commentary from Jonas Jacobi, CEO and co-founder of ValidMind, was included in Rachel Curry’s article for CNBC, “How AI regulation in California, Colorado and beyond could threaten U.S. tech dominance,“ and syndicated to a dozen outlets nationwide, including WNBC (New York), KNBC-TV (Los Angeles), WBTS-TV (Boston), WMAQ-TV (Chicago) and WRC-TV (Washington, DC).

This visibility elevated ValidMind from an unknown startup to a recognized authority, attracting attention from major financial media and differentiating the company in the competitive regtech sector. The campaign also enhanced its credibility with financial institutions, its primary target, in an industry where trust and expertise are critical.

“ValidMind was an early stage startup when we launched our partnership with Bospar, and it was critical for us to grow our brand awareness rapidly and establish ourselves as thought leaders in a niche financial services segment (model risk management). Bospar took the time to understand our audience, understand the nuance of our messaging, build a bespoke media strategy, and then worked tirelessly to find opportunities for our experts to be quoted in relevant industry publications. This helped us gain significant attention — especially with our initial fundraising round. The Bospar team consists of professionals through-and-through with deep knowledge of the evolving media landscape, and the attention they've brought to our company has had a lasting and profound impact in helping us compete in an increasingly crowded field.”

— Jonas Jacobi, CEO & co-founder, ValidMind

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