Empowering Students through Language and Culture

CHALLENGE​

GlobalEnglish, an English language assistance platform for globally distributed enterprises, tasked PR with raising awareness of the need for English-assisted solutions.​

​SOLUTION​

PR educated media and key influencers on the pain points associated with enterprises communicating in English to both native and non-native English speakers. PR sourced and leveraged top tier clients like ArcelorMittal to secure coverage in outlets like CIO.com and The Wall Street Journal.​

​RESULT​

Key media placements include The Wall Street Journal, Xinhua, The Guardian, ABC’s “Ahead of the Curve.” Estimated ad equivalency: $7million. Business results include $20 million in venture funding, 300% growth over 5 years.