A modern, Integrated Content Services Platform​

CHALLENGE ​

Alfresco wanted to raise awareness of its Digital Business Platform and position the  company as a key business solution to help enterprises on their journey to Digital  Transformation, all while filling a void of product news. ​

​SOLUTION ​
PR led a partnership with Forbes Insights on a Digital Transformation Survey of more than  300 senior-level executives to determine common characteristics of top-performing  companies and what it takes to be the next Amazon. PR sliced and diced the data to  develop verticalized story ideas that drove media interest and reinforced Alfresco’s thought  leadership on what it means to be a digital enterprise and why it’s important to disrupt or  be disrupted. ​

​RESULT ​
The partnership resulted in a white paper, contributed content and more than 15 stories  featuring Alfresco key messages and executive quotes in  Inc., KDOW Wall Street Business  Network, SiliconANGLE, TechRepublic, CXOToday, TMCnet, IT Briefing Net, CMS  Connected, The VARGuy, CIO Dive, Property & Casualty, ReadItQuik  and others . ​