Bospar wins PR Daily Media Relations award for Carta Healthcare campaign

Agency recognized in Public Health category

SAN FRANCISCO — Dec. 22, 2023 — Bospar, the “politely pushy” PR and marketing firm that elevates tech and healthcare leaders, today announced that Ragan PR Daily named “Unknown Waters: Charting the Role of Data in Better Patient Outcomes,” its campaign for Carta Healthcare, as the winner in the “Public Health” category. Carta Healthcare is dedicated to creating a healthier future by advancing the technology surrounding data practice at healthcare systems

The winners were announced on Dec. 15 at a luncheon in Washington, D.C.

“Bospar is proud to be recognized for the extraordinary results we achieve for our clients,” said Curtis Sparrer, Bospar principal and co-founder. “We are extremely gratified that our campaign helped spotlight Carta’s transformative technology to help improve efficiencies in our healthcare system.”

Bospar’s media relations campaign for Carta Healthcare created awareness of the importance of easy-to-find health information, positioning Carta as the solution to inefficiencies in the system impacting the patient experience. Bospar made the issue urgent and newsworthy by connecting it to the upcoming holiday travel season and its risks of injury. But it also made the issue personal, sharing Carta CEO Matt Hollingsworth’s story about his mother’s battle with cancer and the impetus for launching Carta Healthcare’s solutions.

The two topics combined on Oct. 17, when Fox News aired a televised report: “Ahead of the holiday travel season, healthcare professionals are urging folks to take their medical records on the road.” The segment featured Hollingsworth talking about his mother’s close call, making the case that modernizing healthcare data is mandatory. More than 60 Fox affiliates aired that report. 

Bospar received honorable mention in the following categories:

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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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