Increasing National Visibility as a Storage Pioneer

​CHALLENGE​

Stem needed to set itself apart from the pack in the crowded behind-the-meter energy storage market. The company sought to gain traction with C&I organizations and utilities and achieve greater visibility on the national stage.​

​SOLUTION​

PR launched a thought leadership campaign focused on delivering executive insights on major trends (the changing utility model, impactful policies) to top-tier business publications and key trades. The team also worked to highlight the role of smart software to make storage “more than just a battery” through educational articles and compelling case studies. ​

​RESULT​

PR secured coverage in The Wall Street Journal, Forbes, Fortune, Bloomberg News, Bloomberg TV, Fast Company, The Motley Fool and more, cementing the company as the undisputed leader in the C&I market. Stem was also named a World Economic Forum Technology Pioneer and a Bloomberg New Energy Pioneer in the same year.​

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