Real Time Data on Foot Traffic​

CHALLENGE​

Near provides real-time data on foot traffic at major brands across the world, and had recently secured $100M in funding. The company needed a PR program that could help it break through the AI noise and elevate its brand in the U.S.​

​SOLUTION​
Bospar developed an aggressive embargoed outreach plan and reached out to media 10 days before the announcement ran. The PR team leveraged the funding as a way to reach out to media and followed up with data stories showcasing the full breadth of Near’s capabilities.​

​RESULT​
Bospar secured coverage in all of Near’s target publications, including TechCrunch (Paul Sawers), VentureBeat (Ingrid Lunden), Business Insider (Bethany Biron), Forbes (Jia Wertz), Fortune Term Sheet (Polina Marinova), SiliconAngle (Mike Wheatley), DevOps (Deborah Schalm), Crowdfund Insider (JD Alios) and insideBIGDATA (Daniel Gutierrez).