Category writing

Looking for Big Wins? Consider a “Risky” PR Partner

I didn’t think of myself as a risk-taker in my youth. However, as an adult, I find myself much more open to taking calculated risks. From a professional perspective, my years of experience in PR have brought about a special…

Wes Anderson’s The French Dispatch and a Love of Good Writing

I recently had the occasion to see the new Wes Anderson film, The French Dispatch, and it did not disappoint. This is particularly true because I – along with some members of my writing team – love Anderson’s films and…

Publishing: Getting Your Big Idea Out There

Not long ago, a top Silicon Valley technologist contacted me regarding a book that he’s thinking about writing. This exec works with game-changing technology and is a widely recognized expert in his field. The book abstract he shared was well-developed…

Five Clichés to Immediately Delete from Your Press Materials

Let’s talk copy. Few PR pros sit down to write a press release or product pitch giddy with enthusiasm. At the best of times, writing them is challenging. At the worst of times, it is mind-numbing exertion to transform unintelligible company news…