Category writing

Publishing: Getting Your Big Idea Out There

Not long ago, a top Silicon Valley technologist contacted me regarding a book that he’s thinking about writing. This exec works with game-changing technology and is a widely recognized expert in his field. The book abstract he shared was well-developed…

Five Clichés to Immediately Delete from Your Press Materials

Let’s talk copy. Few PR pros sit down to write a press release or product pitch giddy with enthusiasm. At the best of times, writing them is challenging. At the worst of times, it is mind-numbing exertion to transform unintelligible company news…