Category startup

Time to Assist Tier 2 and Invest in Promising News Outlets

In a media world more fractured than ever, PR professionals can help themselves and clients by investing time and effort assisting scrappy news publications and smart young reporters. I’m thinking about niche news organizations, such as The New Stack and…

Maximizing the Visibility of a Critical Startup Milestone: The Funding Announcement

A major challenge for marketing professionals is assisting startups in getting maximum exposure for their activities. In fact, creating and sustaining impactful buzz can be a significant factor in startup fortunes. The role of an expertly created and well-executed communications…