Category media-relations

Media Mouth: Marc Saltzman from USA Today on What Makes a Good Story

Editor’s note: This blog post and interview are part of Bospar’s new Media Mouth series, which provides industry insights from some of today’s top tech journalists and writers. Marc Saltzman is a prolific tech expert with one simple goal: to break…

Newsrooms Are Shrinking; Will PR Adjust?

It comes as no surprise to hear that newsrooms are shrinking; it’s a trend we have seen unfold for years, and it is only gaining momentum as the pandemic continues to wreak long-lasting havoc on our everyday lives.  According to…

Time to Assist Tier 2 and Invest in Promising News Outlets

In a media world more fractured than ever, PR professionals can help themselves and clients by investing time and effort assisting scrappy news publications and smart young reporters. I’m thinking about niche news organizations, such as The New Stack and…

How to Avoid Forcing Stories on the Media: Leverage Research to Generate Real News

PR-generated news often has little value to the media. Every day, reporters are deluged with repetitive pitches and irrelevant press releases that simply aren’t news. What’s worse is the fact that PR pros often try to force fact-free stories on…

Dubious Media Inquiries: How Agencies Can Protect Clients

A significant part of our job at Bospar is to review and evaluate the large number of media requests that come in for our clients. A majority of the requests are legitimate and sincere, originating from media outlets and reporters…