Category media-relations

Making PR Magic

My girlfriend Julie from Chicago once told me that her husband had to visit Home Depot 10 times just to hang a picture but that her father could make a log cabin out of a toothpick. Her palpable frustration was…

The Humble Press Release Still Has a Lot of Juice

In the PR business, we often have to remind clients that “PR doesn’t stand for press release.” This is, of course, because what we do is so much more, and a modern approach to outbound communications integrates PESO – paid,…

A chaotically awesome bubble of creatives: The four things I learned at my first Cannes Lions Festival

In 2018, Issa Rae told Stephen Colbert that the best advice she received from her mentors was, “Don’t be afraid to be a b**ch.” This powerful message was brought up again at June’s Cannes Lions International Festival of Creativity during…

PR Superstar and Insurtech Enthusiast Grant Zehnder Selected as June’s B.O.M.B.

Congratulations to Bospar’s Senior Account Executive Grant Zehnder, voted by his peers as June’s “Bospartan of the Month, Baby" (B.O.M.B.). Grant is an optimist who strives to keep a positive outlook and make an impact on others – and if…

Live From Cannes: Marketing Is All Tech Now, but Tech Desperately Needs Marketing

One thing that strikes me here at the Cannes Lions 2022 festival is how many panels talked about how there are fewer and fewer actual "CMOs" now and way more chief commercial, growth or revenue officers. Even those roles that…