Category media-relations

Dubious Media Inquiries: How Agencies Can Protect Clients

A significant part of our job at Bospar is to review and evaluate the large number of media requests that come in for our clients. A majority of the requests are legitimate and sincere, originating from media outlets and reporters…

What Is an Embargo, Anyway?

By definition, an embargo is a stoppage or impediment. In PR we use embargoes to stop or impede journalists from covering certain news before a specified day or time in order to keep the news confidential before it goes live.…

Are ‘Alternative Facts’ Affecting Our Ability to Interpret History?

It is said that “those who do not understand history are doomed to repeat it.” But what happens when there is no agreement on what constitutes “true” history at a time when the attorney for the President of the United…

Learning About PR All Over Again by Promoting My Own Company

The notion of “physician, heal thyself” goes all the way back to the Bible, and the proverb about the shoemaker’s children having no shoes dates back to 1546. But what could these old references possibly have to do with PR in…

Fake News: When No News is ‘Good’ News

A quick browse on the internet reveals that some pretty surprising things are happening around the world: vaccines are killing babies and giving dogs autism, Dubai has become a hotspot for UFO sightings, and a cemetery in Ohio is exhuming…