Category media-relations

What draws me into a story?

We have too many choices:   Endless stories to read in a newspaper spread out in front of me at the breakfast table. Countless TV news channels and streaming apps. A website with dozens, if not hundreds, of links for stories to…

Media Mouth: Charlene O’Hanlon From Techstrong Group on Making the Pitch for Thought Leadership

Editor’s note: This blog post and interview are part of Bospar’s Media Mouth series, which provides industry insights from some of today’s top tech journalists and writers. Charlene O'Hanlon is chief content officer at Techstrong Group. She has extensive experience in…

Courage: An Overlooked Value in PR

Courage comes up often during my work, taking me back to philosophy classes at the University of Texas. I learned that Greek ideas of courage were built on the bravery of citizen-soldiers, as well as a willingness to stand against…

What Is the Secret to Effective Media Training?

There’s a secret to making media training work, and it happens before we ever turn on a camera.  Clients often request media training at a high level and want to practice general messaging. This can be helpful, certainly. Practice is…

Media Mouth: Marc Saltzman from USA Today on What Makes a Good Story

Editor’s note: This blog post and interview are part of Bospar’s new Media Mouth series, which provides industry insights from some of today’s top tech journalists and writers. Marc Saltzman is a prolific tech expert with one simple goal: to break…