Called PRoviding Choices, the effort targets tech-focused public relations professionals and launches November 4. The idea is being promoted in part by Curtis Sparrer, who grew up in Dallas, studied at the University of Texas at Austin, and now heads Bospar, a tech-focused PR firm in San Francisco. “As a native Texan, I feel ashamed of what we’re doing to women,” Sparrer says.
No Signs Yet of a Tech Texodus
Bospar is the award-winning “politely pushy” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.