SAN FRANCISCO – July 22, 2025 – Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, today revealed its approach to data-driven public relations and survey creation and shared how it has used these methods to drive client success.
In an oversaturated media landscape, original data is one of the most effective ways to earn press, shape the narrative and drive measurable business outcomes. Reporters aren’t just looking for announcements, they want stories backed by substance. That’s why Bospar leverages proprietary research in its strategic public relations efforts. Executing this kind of impactful research takes more than inspiration, it requires a disciplined, strategic approach:
- Start by working backward: What stories do you want to tell?
- Design survey questions to surface the insights that support those narratives
- Slice and dice the survey data to appeal to different audiences
- Package the findings into compelling reports and press releases
- Use your data as bait to reel in journalists hungry for something new
Working closely with LendingClub, Bospar uncovered that nearly half of Americans don’t know their credit card APR – a financial blind spot that costs consumers dearly. This compelling data point led to a detailed CBS News article by reporter Megan Cerullo, featuring multiple quotes from this client’s executives and putting the issue front and center for a national audience.
Bospar worked with Smarty to show 50% of Americans are more likely to consider secondhand goods or local alternatives in response to tariff uncertainty. CNBC’s Jessica Dickler and Ana Teresa Sola understood this was valuable new data and used it to educate readers in the CNBC story “Tariffs are Coming: Here’s One Way Consumers Plans to Cushion the Financial Blow.”
“When done right, proprietary research isn’t just a collection of numbers, it’s a catalyst for storytelling,” said Bospar Principal Curtis Sparrer. “If you want people to pay attention, give them something to talk about. A smart, research-backed PR strategy does exactly that, making your data your friend and your story the news. But getting surveys right is no small feat, so you’ll want to work with a partner who can help you reach the results you’re aiming for.”
Want to transform your data into headlines? Contact us to learn how Bospar’s research-led PR campaigns can move your brand forward.
