First up, a deep dive into “The 7 Deadly Sins of Thought Leadership”
SAN FRANCISCO – August 3, 2023 – Award-winning agency Bospar has announced the launch of its webinar series “Press Play” – a masterclass in winning PR and marketing strategies. The series, running quarterly, will bring in leading researchers, writers, editors and producers who will share an insider’s view of what works in PR and marketing – and why.
The inaugural webinar, available for free on the Bospar website, showcases Reputation Leaders CEO Laurence Evans, who recently teamed up with Bospar on a thought leadership survey that yielded some surprising results. Moderated by tech guru and veteran CNBC and Bloomberg journalist Eric Chemi, “The 7 Deadly Sins of Thought Leadership” features Bospar Principal Curtis Sparrer, Reputation Leaders’ Evans and Bospar Content VP Lisa Morgan on how to cut through the clutter so your thought leadership program can rise above the industry noise and make a strategic impact on your business.
One highlight from the webinar: Evans shared why he wasn’t surprised that 97% of execs consume thought leadership, noting “what makes thought leadership different (from other marketing content) is it actually creates conversation, it’s distinctive, it builds awareness, it gets people talking, it gets people engaged. And it creates real business value…. not only for the organizations, but one of the things today executives told us is that it creates value for them. It builds their personal brand, it makes them smart, it makes them feel like they’re up with the trends and have something new to talk about.”
For more highlights, check out our blog.
Created by Bospar’s team of expert PR strategists and thought leaders, “Press Play” provides actionable information clients and prospects can use to make their campaigns and programs more successful.
“At Bospar, we have always believed in supporting the broader PR and marketing community. as well as our clients’ success, by sharing best practices,” said Sparrer. “Press Play lets us tap into the expertise here at Bospar as well as with the many professionals we work with to help spread the word on how to get the most from your comms campaigns.”
Watch the free webinar “The 7 Deadly Sins of Thought Leadership” now.
About Reputation Leaders
Reputation Leaders causes people to think about your brand positively and differently, by leading on issues that align brand value with social impact for commercial success. We help companies create credible thought leadership using proprietary global primary and secondary research.Discover how we’ve worked with other brands, and how we can work with you by visiting our website: www.reputationleaders.ltd.