Tech guru and veteran CNBC and Bloomberg journalist Eric Chemi interviews Bospar Principal Curtis Sparrer, Reputation Leaders CEO Laurence Evans, and Bospar Content VP Lisa Morgan about what goes right and wrong with thought leadership.

Thought leadership is about starting or advancing an industry discussion, but what people produce and where they place it differs from what they consume and from where they consume it.

Discover how to cut through the clutter so your thought leadership program can rise above the industry noise and make a strategic impact on your business.