Bospar vs. Adobe & DHL at the PRNEWS Platinum Awards: Who would win?

SAN FRANCISCO — October. 9, 2024Bospar, the “politely pushy” PR and marketing firm renowned for putting health and tech companies on the map, today announced it has earned recognition in 10 categories at the prestigious PRNEWS Platinum Awards. The accolades include wins for Campaign of the Year: B2B for SignalFire: From Seed Stage to Front Page and Campaign of the Year: Technology and Branding Communications for Digibee: From Carnival to the Cloud: Digibee’s Journey From Brazil to the Heart of American Innovation. Bospar also received eight honorable mentions, including Agency of the Year: Medium.

“In two instances, we competed against Adobe and DHL — and won,” exclaimed Curtis Sparrer, Bospar principal and co-founder. “I think this demonstrates how our ‘politely pushy’ approach to PR leads to media coverage that drives transformative business results. And, hey Adobe and DHL — if you would like to collaborate for next year, please call us! We would love to work with you!”

“Bospar is an incredible partner,” said Josh Constine, venture partner at SignalFire. “At SignalFire, we’ve spent a decade building our Beacon AI to source and support portfolio companies. With Bospar’s help, we’re showcasing Beacon’s global talent insights, demonstrating how SignalFire can help startups recruit the best talent.”

Bospar worked closely with SignalFire to elevate Beacon’s profile, leveraging its vast tech worker data to produce a State of Talent report. In the lead-up to the report’s release, Bospar shared exclusive, data-driven stories with top media outlets, resulting in high-profile coverage from CNN, TechCrunch and more. An exclusive with The Wall Street Journal further amplified the report’s impact, with additional coverage from Axios, Business Insider, Bloomberg Radio and others. The campaign generated 83 pieces of earned media with a total UMV exceeding 2 billion and led to SignalFire representatives being invited to speak at TechCrunch Disrupt.

Winners

Honorable mentions

Bospar has won 30-plus awards in 2024, including the PRNEWS Experiential & Event PR and

PRNEWS Nonprofit Award for crisis management (San Francisco Pride), PRNEWS Digital Awards 2024 for its Infobip campaign, SABRE Innovation Awards for campaigns with Brainly and Infobip, and corporate branding at the PRWeek Awards. Bospar’s Club Courage campaign was a finalist in Fast Company’s 2024 World Changing Ideas Awards.

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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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