“In two instances, we competed against Adobe and DHL — and won,” exclaimed Curtis Sparrer, Bospar principal and co-founder. “I think this demonstrates how our ‘politely pushy’ approach to PR leads to media coverage that drives transformative business results. And, hey Adobe and DHL — if you would like to collaborate for next year, please call us! We would love to work with you!”
“Bospar is an incredible partner,” said Josh Constine, venture partner at SignalFire. “At SignalFire, we’ve spent a decade building our Beacon AI to source and support portfolio companies. With Bospar’s help, we’re showcasing Beacon’s global talent insights, demonstrating how SignalFire can help startups recruit the best talent.”
Bospar worked closely with SignalFire to elevate Beacon’s profile, leveraging its vast tech worker data to produce a State of Talent report. In the lead-up to the report’s release, Bospar shared exclusive, data-driven stories with top media outlets, resulting in high-profile coverage from CNN, TechCrunch and more. An exclusive with The Wall Street Journal further amplified the report’s impact, with additional coverage from Axios, Business Insider, Bloomberg Radio and others. The campaign generated 83 pieces of earned media with a total UMV exceeding 2 billion and led to SignalFire representatives being invited to speak at TechCrunch Disrupt.
Winners
- Campaign of the Year B2B: From Seed Stage to Front Page — SignalFire with Bospar
- Branding Communications: From Carnival to the Cloud: Digibee’s Journey From Brazil to the Heart of American Innovation — Digibee with Bospar
- Campaign of the Year: Technology From Carnival to the Cloud: Digibee’s Journey From Brazil to the Heart of American Innovation — Digibee with Bospar
Honorable mentions
- Agency of the Year: Medium
- Campaign of the Year Education/Education Tech: Helping Students Make The Grade — Brainly with Bospar
- Campaign of the Year Nonprofit: Don’t Get It Twisted: How Dee Snider KISSed Off SF Pride — San Francisco Pride with Bospar
- Campaign of the Year Technology: From Seed Stage to Front Page — SignalFire with Bospar
- Activism/Advocacy Campaign: Don’t Get it Twisted: How Dee Snider KISSed Off SF Pride — San Francisco Pride with Bospar
- LGBTQIA-Centric Campaign: Don’t Get it Twisted: How Dee Snider KISSed Off SF Pride — San Francisco Pride with Bospar
- Anniversary Campaign: Birthing PR Success for HRC Fertility — HRC Fertility with Bospar
- Crisis Management Campaign: Don’t Get It Twisted: How Dee Snider KISSed Off SF Pride — San Francisco Pride with Bospar
Bospar has won 30-plus awards in 2024, including the PRNEWS Experiential & Event PR and
PRNEWS Nonprofit Award for crisis management (San Francisco Pride), PRNEWS Digital Awards 2024 for its Infobip campaign, SABRE Innovation Awards for campaigns with Brainly and Infobip, and corporate branding at the PRWeek Awards. Bospar’s Club Courage campaign was a finalist in Fast Company’s 2024 World Changing Ideas Awards.