Chatbot bridges the gap between public relations, CMOs and CEOs
SAN FRANCISCO — Sept. 19, 2024 — Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, today announced the launch of its first AI offering, Push*E. This innovative tool will bridge the gap between public relations, CMOs and CEOs by providing tailored, instant answers to urgent questions about PR and marketing, leveraging Bospar’s award-winning work and counsel.
“This is the first-ever PR counsel at scale,” said Josh Constine, a venture partner at SignalFire and former editor-at-large at TechCrunch. “As someone who has been on both sides of a media pitch, I can attest that meaningful PR requires bespoke strategy based on your business and objectives. You can’t learn it from a book. Bospar’s AI, trained on years of award-winning work to reduce hallucinations, can give 24/7 answers and feedback customized to each user.“
“Push*E brings the urgency of a newsroom to answer C-suite queries about PR,” said Curtis Sparrer, a principal at Bospar. “While we are known for our rapid responses, we challenged ourselves to elevate our game even further. Push*E is the result – an AI tool that delivers immediate, expert-level answers for CMOs, CEOs and all professionals in between, drawing from our extensive track record of award-winning PR and marketing since our inception in 2015.”
Watch Sparrer’s interview with Jane King about launching Push*E here
The need for an after-hours consultancy
Sparrer emphasized that Push*E will not replace human interactions or any positions at the agency, but instead will augment Bospar’s after-hours consultancy.
Why would a brand require a 24-hour PR assistant for late-breaking consultation? While most PR needs are addressed during the traditional workday, you might need immediate, after-hours PR if:
- A crisis erupts
- A competitor suddenly enters your space, generating extensive media attention
- A journalist misrepresents you, causing your brand to look bad or seem untrustworthy
Push*E can also answer questions about Bospar’s capabilities, such as “Do you offer strategies for early-stage companies seeking funding?” or “Can you tell me if Bospar has any specific experience with healthcare clients?”
Accessing Push*E
To access Push*E, users can visit Bospar.com/PushE and input their PR and marketing questions for instant responses. For queries that exceed Push*E’s current capabilities, users will be given the contact information of a Bospar representative who can provide additional support and help troubleshoot all PR and marketing problems.
“While Push*E is still in beta, its learning capabilities are impressive,” said Tom Carpenter, another principal of Bospar. “As it evolves, we will be able to give more calibrated, sophisticated guidance, making it an invaluable resource for crisis management and situations demanding immediate, expert responses.”
Chris Boehlke, also a Bospar principal, added, “Bospar has a long history of innovation, having launched in 2015 as one of the first purpose-built, work-from-home PR agencies, long before remote work became mainstream. Push*E continues our tradition of challenging the agency paradigm and adapting it to meet both current and future industry challenges.”
Bospar has initiated the process to secure the trademark for Push*E with the United States Patent and Trademark Office.
