Bospar: Americans Say COVID-19 Has Changed Their B2C and B2B Buying Habits

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81% of Americans Believe Companies Need to do Something More to Win Their Business

SAN FRANCISCO – July 16, 2020 – Bospar, the boutique PR firm that puts tech companies on the map, released its report on how COVID-19 and other events of the first half of the year have impacted B2C and B2B decision-making.  

Most Americans (78%) say COVID-19 has impacted them – here’s how:

Most Americans (84%) say the pandemic is not over and an overwhelming majority (81%) believe companies need to do something more to win their business – whether it’s for consumer goods or business-to-business offerings. Those include:

Americans say COVID-19 has changed how we purchase both B2B (86%) and B2C (80%) offerings. When it comes to consumer goods, the most popular sentiment was only buying essential goods (35%), followed by being more concerned about price (30%) and being more selective (30%). When it came to business to business goods, the most popular choices were being more selective (40%), followed by purchasing only essential goods (33%) and being concerned about price (29%).

“These numbers show what marketers and communicators already suspected – that COVID-19 has profoundly affected us all,” said Curtis Sparrer, a Bospar principal. “Brands looking to connect with their audiences are going to need to be focused on corporate social responsibility while also being mindful of bottom-line issues like pricing.” 

About Propeller Insights

Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods. Propeller conducted its national online survey for Bospar of 1,014 U.S. adults between June 10, 2020 and June 12, 2020. Survey responses were nationally representative of the U.S. population for age, gender, region and ethnicity. The maximum margin of sampling error was +/- 3 percentage points with a 95% level of confidence.

 About Bospar

Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.


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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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