Agency People News in Brief

Bospar has hired Matt Culbertson as VP to bolster integrated marketing initiatives for enterprise technology clients including those in cloud, cybersecurity and data. Culbertson joins after three years at BCW, most recently as a VP. As both an in-house PR leader and an agency consultant, Culbertson has worked with a variety of both early-stage and publicly traded firms, including Bank of America, Accenture, Palo Alto Networks, and Nuix.

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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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