Elena Davidson, CEO of UK-based Liberty Comms and long-time Bospar friend, joins us this week in a long-overdue conversation about tech PR and how she’s preparing to face the upcoming economic crisis. The key to withstanding challenges, Elena says, is equal parts sticking to what you do best, but always being willing to adjust to changes. And while there are some noted differences between the US and UK PR practices, the rise of influencer engagement and social media is pretty consistent across both markets. For more on this, and how Elena rose within the company to become CEO despite dealing with the nagging imposter syndrome we all experience, tune in to her conversation with Eric Chemi.