How to get media coverage for – and win – Amazon Prime Day

July 25, 2024

Amazon Prime Day – a two-day shopping extravaganza – took place July 16 and 17 this year.

Consumers looking for hot deals and discounts created a surge in sales that Amazon must love.

The e-commerce giant didn’t publish Prime Day sales results. But Adobe Analytics and Ivan Mehta at TechCrunch reported that Amazon Prime Day 2024 sales hit record $14.2 billion.

That’s an 11% increase over 2023, when sales reached $12.7 billion! Leading sales categories included back-to-school items, electronics, home goods, furniture, appliances and apparel.

A flurry of content accompanied the frenzy of Amazon Prime Day. Media, organizations and individuals created a whole lot of content, including articles, blogs, videos, broadcasts and social media posts, about or related to Prime Day. A simple web search reveals many examples.

Media content about Prime Day represents a different kind of “sales.” Some of the content resulted from interactions between public relations representatives of organizations that have products to sell or information to provide, and media who are looking for topics, products and information to include in their stories. It’s a behind-the-scenes communications “market” that begins long before Prime Day opens its virtual doors, as organizations are preparing their wares and Amazon is performing its myriad activities that enable Prime Day to be such a giant success.

PR professionals like us at Bospar work with clients on public relations and media strategy, messaging, media outreach and briefings to get the attention of media and other influencers who matter most to each client’s success. After clients decide which products to promote and what deals to offer, Bospar collaborates with clients to determine the messages and information to present in PR campaigns to the many reporters and other influencers who likely will create content about Prime Day. We also research Prime Day content from past years, draw on our own years of experience and tailor our outreach to best match the interests of each reporter or influencer and the story angles that they likely would consider and pursue.

It takes considerable time and effort to get reporters’ attention and coverage around Prime Day, but behold what Bospar and its clients achieved this year. If you’d like to see similar results for your company for Prime Day, Black Friday or another shopping event, we can make it happen. Your company may even be included in Prime Day coverage on The Today Show!

For Smarty, the premiere online shopping destination that saves time and money on online purchases, the client’s offering and Bospar’s PR prowess helped drive this media coverage:

For Bio Bidet by Bemis, a leading manufacturer and retailer of bidet toilet seats, attachments and smart home accessories, Bospar’s PR experts secured these media stories, among others: 

For Ideal Living,maker of AirDoctor and AquaTru, our PR agency helped garner these reports:

For leading semiconductor company SK hynix, Bospar helped generate this coverage and more:

You may be wondering: Can my company employ PR to win Amazon Prime Day as well?

With Bospar you definitely can.

Contact us to get more details on how our PR professionals can create and execute winning public relations strategies to increase your visibility, media coverage and sales leading up to, during and following Amazon Prime Day and other major shopping events, including the upcoming holiday shopping season extravaganza. The next big opportunities aren’t far away!

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Todd Lane of Bospar

About the author

Todd Lane is an award-winning content creator who has produced virtually every type of content for public relations, marketing communications and social media. He also has extensive experience in account management and media and analyst relations. Todd’s industry experience includes IoT, AI, health tech, consumer tech, computer-aided design and manufacturing, robotics, virtual reality, gaming, fintech, human resources, and insurance.

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