Launching a Company out of Stealth

All of these initiatives require strategists and specialists, time and labor to ensure the best possible result for your debut. Entrust the professionals at Bospar to ideate, manage and execute these all-encompassing and critical launch activities for your company.

After all the effort that you, your cofounders, employees and investors put into the launch, make it a success with Bospar! 

Since 2015, Bospar has launched dozens of startups out of stealth, resulting in spectacular media coverage and mindshare among their audiences. 

For example: 

• Alembic is the first company to precisely trace and prove the results of marketing programs and apply composite AI, causal AI, a graph neural network and advanced contact-tracing mathematics developed during the pandemic to marketing analytics. Bospar leveraged the company’s seed funding news to tell a larger story about its innovative technology. Results included an article by Kyle Wiggers during his tenure at VentureBeat. NVIDIA CEO Jensen Huang read Wiggers’ article and wanted to learn more, which led to NVIDIA signing as an Alembic customer. Huang later provided a quote along with quotes from investors Jeffrey Katzenberg and Joe Montana in Alembic’s series A funding press release. Overall results for Alembic included 328 media placements and 1,078,479,261 media impressions.
• Orby AI helps large enterprise companies improve productivity with automation powered by generative AI. Orby raised $30 million, but there were challenges in telling its story, including a crowd of companies announcing funding news. Also, since the company already filed its funding paperwork, details of the funding were public knowledge. Bospar focused on the pain points that Orby solved, securing interest from Michael Nuñez of VentureBeat. Bospar also positioned Orby’s offering as the first large action model for AI automation. Secured media coverage included: TechCrunch, VentureBeat, Axios, Fortune, The Wall Street Journal, SiliconANGLE, Fierce Network, Network Computing, TechStrong, Solutions Review, San Francisco Business Times and The Information.
• Varo Money was set to change banking as we know it. In July 2017, Varo applied to the Office of the Comptroller of the Currency (OCC) and the Federal Deposit Insurance Corporation (FDIC) for a national bank charter, which would allow Varo to deliver on its promise of offering its customers nationwide access to a full range of products and solutions and the highest standards of consumer protection. For the bank charter announcement, Bospar generated more than 117 placements and 592 million impressions – 97% of which had a positive sentiment. The team secured coverage in major business and technology outlets, including this article by Ryan Lawler of TechCrunch, The Wall Street Journal, Reuters, BuzzFeed, Bloomberg, San Francisco Business Times, American Banker and PYMNTS. Even more important: The coverage helped the company raise a $45 million funding round.
• Parametrix Insurance pioneered the first parametric technology downtime insurance product. In its first engagement with Bospar, while it had achieved recognition and media success in Israel, Parametrix hired Bospar to plan and implement a PR strategy and program to build its U.S. media presence. Bospar newsjacked an AWS outage and a crisis in the cryptocurrency market to produce 32 pieces of coverage, totaling 32 million unique visitors per month (UVMs), including The Wall Street Journal, Protocol, Fintech Times and Benzinga. In a second engagement, Bospar newsjacked the 2024 CrowdStrike outage, resulting in more than 1,000 placements, an astounding number, including Axios, BBC News, Bloomberg, CBS News, CNN, Inc., Reuters, USA Today and The Washington Post. 
• Torch Sensors provides an ultra-early wildfire detection system including sensors that can detect fires as small as 2 square feet in a 10-acre space. Bospar launched Torch Sensors out of stealth with a launch press release, newsjacks of California wildfire outbreaks and a survey regarding Americans’ perceptions and experiences of wildfires. Results included more than 50 media placements in outlets such as Forbes, SiliconANGLE and this TechCrunch article by Brian Heater. 
• InShare is on a mission to grow the sharing economy by solving one of the industry’s most complex challenges – insurance. Seeing the market demand in the gig economy, InShare developed sharing-economy platforms that offer lower insurance costs and enable companies to provide affordable protection. InShare tasked Bospar with garnering media attention for its seed funding round and spreading the word on how it is transforming insurance in the gig economy, most notably how it is solving issues for single moms. Bospar created and pitched a funding press release to leading business, financial and trade media outlets, and newsjacked predictions about insurtech and the gig economy, women in tech, women in the gig economy, insurance for working mothers and insights on remote leadership. Bospar secured 13 pieces of coverage in just one month, totaling 10,344,300 unique impressions in outlets including Forbes, MergerMarket, Fortune Term Sheet, FreightWaves, The Fintech Times, Insurance Innovation Reporter, Insurance Edge, and Carrier Management. After the announcement, investors contacted the client and opened new opportunities.
• ShelterZoom challenged Bospar with launching the company and debuting its new Ethereum blockchain-based real-estate-online-offer platform at the Realtors Conference & Expo Chicago. Ahead of the conference, Bospar positioned ShelterZoom as “first on the block” with a powerful dashboard, widget and mobile app enabling buyers and buyer agents to instantly submit offers from any online real estate listing. Bospar secured interviews with top real estate, business and cryptocurrency outlets during and after the event by hosting media breakfasts at the event and on launch day to provide a behind-the-scenes look at the technology. ​Bospar secured over 60 placements in outlets such as Inman, Computerworld, American Banker, Block Tribune, CCN, Cryptocurrency News, Blockchain Advisor and Smartereum. 
• Neurala, a software development kit for artificial intelligence, tasked Bospar with building visibility for the company and its brand with its $14 million series A announcement. It was especially challenging that the company had filed the funding form with the government, alerting media before the formal announcement. Bospar worked with Neurala to develop and package its story to make its round different from other venture rounds, leveraging its work with NASA and the key cognition problems it solves. To do so, Bospar conducted embargoed media pitching, offering new angles besides the venture round that had already been reported previously by some outlets.​ Both the CEO and the head of marketing were “blown away” with the results. Over 30 media outlets reported the story, from TechCrunch (John Mannes), The Wall Street Journal and VentureBeat (Paul Sawers) to key AI outlets.
• Ware2Go operates a nationwide on-demand fulfillment and integrated tech platform that enables merchants of any size to offer one- to two-day shipping. Ware2Go is also a UPS subsidiary, but Ware2Go wanted to carve its own niche in the fulfillment and distribution ecosystem. When Ware2Go first came to Bospar, it was just over a year old and having trouble getting media coverage. Bospar took on several initiatives, including highlighting customers, announcing Ware2Go’s new suite of supply chain optimization tools to help merchants reach more customers, positioning the new CEO as an industry thought leader and developing a third-party survey. Results included owing 50% of the share of voice (SOV) across the industry in 2020, coverage across supply chain, logistics, payments, and retail media, and interviews with The Wall Street Journal and Forbes. Bospar placed bylines in outlets like CIODive, Inbound Logistics, IndustryWeek, Total Retail, Entrepreneur, Supply and Demand Chain Executive, Database Trends and Applications, and Food Logistics and placed a series of bylines for the Forbes Tech Council. Bospar secured several articles, including The New York Times, CNBC and Freight Waves as a result of newsjacking efforts. One of the best results was that our efforts helped Ware2Go drive lead generation and sign one of its largest clients.
• Oxygen is a digital financial platform designed for digital natives who want a banking partner that provides a seamless user experience for their personal and business accounts and that aligns with how they live and work. As a new financial platform, Oxygen wanted to gain market traction and media awareness for its launch and reach its target audience of creators, freelancers and entrepreneurs. Bospar was tasked initially with helping Oxygen home in on messaging and announce the launch of its financial platform. Oxygen then asked Bospar to help elevate its brand awareness and executive visibility. The new company also wanted to build its thought leadership platform and to ensure its executives were delivering a regular cadence of expert commentary to media on topics related to the finance/fintech industry. Bospar elevated brand awareness for Oxygen and secured 130 pieces of online and broadcast coverage, amounting to 1.9 billion impressions for its press initiatives, in outlets such as Forbes, Business Insider, FOX News, PYMNTS, NerdWallet, American Banker and Tearsheet. To increase executive visibility, Bospar secured podcast interviews on Action & Ambition, Fintech Growth and Wharton Fintech, speaking opportunities including a Finovate conference panel, and awards like Real Simple Money Awards.
• Symend, a leading customer engagement platform, is scientifically transforming the debt recovery industry by treating individuals with empathy and dignity at the time they need it most. The company wanted to capitalize on a series B funding round of $52 million to secure coverage in business, technology, trade, and local media. Symend wanted this announcement to create exposure to new prospects, get existing pipeline to convert, assist with recruitment, and inform their customers and shareholders that it was open for business and poised to change the world. The goal was to tell the funding story in a way that would intrigue both U.S. and Canadian media, as this was the largest funding round in Alberta, Canada, in recent history and among the top 10 rounds in Canada. The Bospar team also highlighted the significant growth that the company had experienced, along with the projected growth for the coming months. Bospar secured over 70 stories across all relevant media categories, including technology, business, finance, product and local, for a total of 1.5 billion media impressions. Top placements included TechCrunch, Business Insider and VentureBeat and an in-person TV interview with CTV News Calgary. That was five times the amount of coverage other competing rounds of the same size secured during that time. The Symend marketing team reported that during the month of the funding announcement, the campaign far exceeded its goals, resulting in significant new website visitors, website leads, social media followers and career applications.