Content Creation – A Valuable Component of an Integrated PR Program

June 20, 2024

Most people make career changes for greater opportunity. That has certainly happened for me, but an empty nest was the real impetus for my career change more than five years ago. My only child had just left for college, and I was ready for something new. Rather than taking up painting or getting an extreme haircut, as people often do in major life moments, I began a job hunt.

After working for more than two decades as a tech trade journalist at publications such as Inter@ctive Week, Telephony, Cloud Computing and Customer magazines, I considered public relations. As it turns out, it was the perfect time to make the move. Bospar’s business was really taking off, and the PR agency was looking to grow its team, including its content creation effort.

Many PR agencies expect folks who lack writing chops or domain-specific knowledge to create client content. That leaves clients to educate these people about business and technology. Bospar knew that wouldn’t work for its business or its clients, so our firm established the chief content officer role right from the start, and we continued to build our content creation muscle.

Our team includes writers with decades of experience in tech trade press reporting, in-house and agency PR, analyst relations, marketing communications, academia and as entrepreneurs. Bospar’s content creators have deep expertise writing about important domains such as:

Bospar makes content creation fast, easy and rewarding for our clients. This is critical since content creation is a valuable component of any integrated PR program. Articles, blogs and press releases, videos and other content allow clients to tell stories in their own ways.

With Bospar content creators working as an extension of their own teams, our clients benefit from a regular cadence of compelling content that aligns with their brand and their thought leaders’ voices and keeps those clients in front of their target media and audiences – generating interest with journalists to drive more media coverage, educating media and current and potential customers and prospects on their value, and driving website traffic, lead gen and sales.

Every one of the content creators, social media experts and account professionals has their own story to tell about what brought them to Bospar. Each Bospar client has its own story as well. So, we match each client with the Bospar content creators, social media experts and account professionals whose experience and skill are ideally positioned to meet their needs.

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About the author

Paula Bernier is chief content officer at Bospar PR. She has more than 25 years of experience writing and editing for tech trade outlets, including Inter@ctive Week. Bernier is known for her ability to quickly produce compelling content on a wide range of business and technical topics. Areas of specialization include AI, cybersecurity and networking.