Viewpost
Leveraging Viewpost’s Partnership with Bank of America
CHALLENGE
Create visibility for Viewpost to support largest bank partnership, with Bank of America, and increase overall cadence of media exposure.
SOLUTION
Bospar worked with Viewpost to identify the key problem and solution the partnership with Bank of America brings to users by utilizing third- party resources such as customers, analysts and partners to support the announcement.
RESULT
Secured coverage and meetings in key business, financial and technology publications such as Business Insider, Accounting Today, Bank Innovation, Payment Week, PYMNTS, PaymentsSource, Finextra and Yahoo! Finance.
