​CHALLENGE​

Oasys Software was planning to announce MassMotion, its predictive micro-simulation suite of tools for 3D modeling, transport and urban planning, and wanted the product launch to coincide with a big media splash.​

​SOLUTION​
PR identified the top AEC, tech and business media outlets and conducted aggressive media outreach to key journalists leveraging visuals such as product screenshots and videos.​

​RESULT​
Secured a full-page spread in Bloomberg BusinessWeek featuring Erin Morrow, the Head Product Director behind MassMotion, along with additional key placements including Bloomberg Online, FastCompany, AEC Mag and a YouTube video with over 40,000 views.​

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