Revenue Management Solutions
CHALLENGE
Model N tasked PR with creating awareness for their brand and establishing themselves as a credible partner for sales teams.
SOLUTION
PR developed a multi-cadence campaign, starting with a meet-and-greet journalists’ dinner at Dreamforce; contributed content programs; comparisons on drug prices per country; and surveys about the most admired sales leader in technology.
RESULT
PR raised visibility for the company and helped establish the CEO as a thought leader, securing first-time meetings with important outlets including Bloomberg and CFO Magazine and landing placements in key business, tech and pharma media, including Business Insider (Lisa Rabasca Roepe), CNET, Corporate Finance Review, EBN, Digital Journal (Dr. Tim Sandle), ZDNet (Chris Matyszczyk), Pharmaceutical Compliance Monitor and the San Jose Mercury News.
