Educating Stakeholders on Internet Issues​

CHALLENGE​

Internet Society, a global advocate for a free and open internet, tasked Bospar with increasing U.S. awareness of their leadership, global reports and policy statements.​

​SOLUTION​
Bospar created an awareness campaign to elevate Internet Society’s expertise with internet infrastructure and the internet economy by leveraging its annual Global Internet Report and international Consumer Privacy Study. Bospar also executed a CEO visibility strategy through op-ed placement and built a robust newsjacking program to cover internet regulation policy, global internet shutdowns and topic expertise for G7 and United Nations initiatives. ​

​RESULT​
Bospar secured more than 100 earned media stories in top tier publications, such as CNN (Alexis Benveniste), The Wall Street Journal (Anne Kadet), Forbes (Jonathan Berr), MIT Technology Review (Charlotte Jee), Wired (Klint Finley), Politico (Tim Starks), People (Nohelia Castro), The Hill (Maggie Miller), VOX (Rani Malla), Dark Reading (Curtis Franklin Jr.), MediaPost (Ray Schultz), USA Today (Zlati Meyer) and Sinclair Broadcasting syndication. ​

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