Brewing Up Media Coverage for Funding Round​

CHALLENGE​

Ekos had a unique product— a one-stop-shop software for craft brewers to invoice, manage their inventory and help with accounting. The Ekos team had just secured $8M in funding and needed a PR team to help publicize the round. ​

​SOLUTION​
PR worked closely with Ekos to create a narrative around why Ekos is the missing link for all craft makers, not just brewers, and why the investment furthers its value proposition. We developed a release with executive quotes and pitched the story under embargo a week ahead of the announcement date. The PR team followed the funding launch with a series of new hire announcements, thought leadership content and award wins.​

​RESULT​
PR secured coverage in leading tech publications, including TechCrunch (Ron Miller), Axios, Fortune (Polina Marinova), Charlotte Business Journal (Jennifer Thomas) and Wall Street Journal (Nina Trentmann) as well as the top industry pubs, including Wine Business, Brewbound (Justin Kendall), Brewer Magazine, and Craft Brewing Business (Maria Pearman). PR also secured a banner on NASDAQ’s building in Times Square, congratulating Ekos on its funding round.