Coupa Software, a leader in cloud-based spend management, tasked PR with gathering finance professionals, procurement leaders, industry analysts and media at its annual user conference, Coupa Inspire. PR offered media free admission, swag and exclusive interviews with CIOs from Juniper Networks, Silicon Valley Bank, Salesforce and Land O’Lakes, securing coverage from Forbes (Jeff Thomson), Diginomica (Stuart Lauchlan) and Spend Matters (Jason Busch) and analyst briefings with Gartner, Forrester and IDC. Over 2,000 guests, customers and industry titans attended more than 30 hyper-focused workshops.