​CHALLENGE​

At the peak of the pandemic, Allocadia, a leader in marketing performance management, tasked Bospar with immediate amplification of brand awareness to get ahead of its competition and take position as the top resource for marketing and business leaders to remain agile and effectively manage their spend to continue driving business impact.​

​SOLUTION​
We implemented a multi-prong approach to increase the visibility of Allocadia, including the development of internal data, a steady cadence of thought leadership articles, product announcements and newsjacking, to showcase how it drives greater performance, increases ROI and improves internal alignment with corporate goals. ​

​RESULT​

Since that engagement, PR secured over 75 pieces of coverage in outlets including Forbes, TheStreet (Annie Gaus), Yahoo! (Raechal Shewfelt), Business News Daily, Entrepreneur, MediaPost (Ray Schultz), MartechSeries (Sudipto Ghosh), Multichannel Merchant (Mike O’Brien), and many others. ​