Agency recognized for RealSense’s AI reputation management campaign and a thought leadership program that repositioned SHL in the talent intelligence conversation
SAN FRANCISCO – Nov. 6, 2026 – Bospar, the “politely pushy” PR and marketing firm that puts pharma and tech companies on the map, today announced it has won 2026 Ragan Zenith Awards for public relations and thought leadership campaigns on behalf of RealSense and SHL.
The Ragan Zenith Awards recognize excellence in communications, public relations and marketing. Bospar received recognition for two campaigns that addressed very different business challenges: correcting AI-generated misinformation about a technology company and rebuilding the market visibility of a global talent intelligence leader.
Seeing RealSense: Correcting AI Misinformation and Rebuilding Brand Reputation
Bospar’s Seeing RealSense campaign won in the Public Relations category. After RealSense separated from Intel, leading AI platforms, including ChatGPT and Claude, incorrectly reported that the company was defunct. The misinformation threatened to undermine the company’s reputation, market visibility and ability to reach customers at a critical point in its evolution.
Bospar identified the problem through an audit of AI-generated brand information and developed a campaign to correct inaccurate information across leading AI platforms. The work combined AI reputation management, strategic content development and media relations to establish an accurate digital footprint for RealSense.
The campaign generated more than 500 media placements and 2.2 billion media impressions, while helping restore RealSense’s visibility and credibility across AI-generated answers and traditional media.
From Ghost to Guide: SHL’s Resurrection: Rebuilding Thought Leadership and Market Relevance
Bospar’s From Ghost to Guide: SHL’s Resurrection campaign won in the Thought Leadership category. The content-led, data-driven marketing program repositioned SHL and its expertise, bringing the company back into important conversations about talent intelligence, workforce strategy and the future of work.
Through a focused thought leadership strategy, Bospar helped SHL communicate the relevance of its expertise to today’s changing workplace and reestablish its voice in conversations shaping the future of talent and work.
Bospar secured 143 earned placements across outlets reaching over 2 billion monthly viewers. SHL appeared before 80% more U.S. decision-makers while maintaining quality with repeated wins in Forbes, Business Insider, Fast Company, Silicon Republic, HR Executive and SHRM. Most importantly, over half of SHL’s sales team reported increased prospect engagement, 40% noted improved responsiveness and one in five said prospects referenced SHL’s press coverage during meetings.
“These were two very different campaigns. One centered on reestablishing a company’s expertise through thought leadership; the other on making sure AI wasn’t effectively killing a company off by incorrectly reporting that it no longer existed,” said Emily Roberts, vice president at Bospar. “The common thread was reading the room, understanding what it would take to get the results our clients needed and then delivering. I was fortunate to be part of both teams and to see up close their creativity, dedication and tireless energy that are our stock in trade!”
The two Ragan Zenith Awards add to a growing list of industry honors for Bospar. Less than two months ago, the agency announced its 300th award win. In the seven weeks since, Bospar has earned nearly 20 additional awards, recognizing its work in public relations, communications, creative strategy and marketing.
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