​CHALLENGE​

Ceres Imaging, provider of aerial spectral imaging for the agriculture industry, was announcing their Series B funding round with venture capital firms Insight Venture Partners and Romulus Capital. The round was for $25 million and represented the largest single investment in the agricultural spectral imaging market category to that date. PR was responsible for securing mutually beneficial coverage for all involved stakeholders.​

​SOLUTION​

Ceres Imaging was the first agriculture and Agtech investment by Insight Venture Partners. PR positioned Ceres Imaging as the only Agtech company worthy of expansion of investments for Insight Venture Partners. ​

​RESULT​

PR secured coverage in The Wall Street Journal, New York Times, CNBC, Fortune (Aaron Pressman), TechCrunch, AgFunder News, Silicon Valley Business Journal, Successful Farming (Gil Gullickson) and additional business and agriculture trade outlets. ​