Bospar selects CNBC’s Eric Chemi to head its broadcast strategies department.
Bospar is the industry’s most celebrated tech PR agency. Learn why we were chosen as Inc. and Forbes’ Best PR Agencies for 2021, PRovoke SABRE: 2021 Innovator of the Year, and Business Insider’s Top 50 in Tech PR – twice!
There’s no hiding that we score impressive results for our clients. It takes clever, on-strategy ideas, media relationships, and our way of being politely pushy to get our stories told. And our clients notice.
Our clients are innovating the future of how we live and work. From AI to cloud, data storage to security, and SaaS to software/app development, we go over and above to help our clients stand out.
Bospar is an international and award-winning tech PR firm known for being innovative, responsive, and results-driven.
The Bospar team is connected through a passion for the art and science of PR and our common politely pushy approach to getting the job done.
At Bospar we invent new and imaginative ways to win top-tier media coverage and increase your brand visibility.
Your success is driven by our values, being politely pushy, and focus on inclusiveness, diversity and equality for all.
The Bospar Human Rights Grant for Educators for public or independent school teachers or administrators in Florida.
We leverage our own good news – such as growth, new clients, award-winning campaigns, and insightful research. Learn more about us and our successes.
We work hard to get the same extraordinary coverage for Bospar that we get for our clients. See who’s writing about Bospar and why.
Tech guru and former CNBC and Bloomberg journalist Eric Chemi takes on modern business and gets assertive on Bospar’s podcast, “Politely Pushy.”
Commentary on all things PR with a “what’s in it for me” message. Informed opinions. Interesting tech perspectives.Follow us now.
We love speaking to the media about our clients, our processes and our approach to success. Watch some of our best videos here.
There are great opportunities to join our growing Bospar family — a diverse team of smart, action-oriented self-starters committed to our clients and one another. Tell us why you’d be a fantastic fit.
We’re proud to be Bospartans. Genuinely nice people all pulling our oars in the same direction. It’s like no other agency in the business. And, 100% virtual from the start, well before it was cool.
Part of what makes Bospar so special are the perks that reflect our priorities. No kidding: we value family, community, physical and mental health, connectivity, and camaraderie with fellow Bospartans.
Tricia Heinrich
January 12, 2022
Tags:
I recently had the occasion to see the new Wes Anderson film, The French Dispatch, and it did not disappoint. This is particularly true because I – along with some members of my writing team – love Anderson’s films and can’t wait for each new one.
If you’re familiar with Anderson, his work has a distinctive visual style and storytelling cadence, which seems to become more intricate and refined with each passing film. In my mind, his wonderful color schemes and clever dialog serve as the antidote for today’s wildly popular, yet noxious, CGI comic-book fare. Even better, his ensemble casts always include droll, funny and slightly quirky actors like Bill Murray, Tilda Swinton, Willem Dafoe, Owen Wilson, and Bob Balaban, among others.
While it might seem odd that we’re writing about a movie from one of our favorite filmmakers here in a PR blog, it is because The French Dispatch is a celebration of writing. Our content team loves what we do, and we love the old-school journalistic integrity and high-quality writing that Anderson’s movie salutes.
Set at a fictional international magazine that appears intentionally designed to seem like The New Yorker of old, the story comes to us from the fictional town of Ennui-sur-Blasé (not kidding) in France. The era in which the film is set comes across as vaguely mid-century to the early 70s, when reading news from far-off lands was done in print and required more commitment than just swiping the screen of a mobile device.
The film itself focuses on four stories (or a portmanteau, if you will) originating from the Dispatch, which is the international magazine supplement published by the fictional Liberty Kansas Evening Sun. Bill Murray, as the meticulous and mildly crusty Dispatch editor, supervises the production of the latest issue.
As with The New Yorker, each story in the Dispatch becomes a several-thousand-word exploration of time, place and people (albeit fictional). Upstanding to nearly a fault, Murray illuminates how the great editors of the day combined a pure love for good writing with a lust for precision in the use of language and a simultaneous desire to protect authors from commercial interests.
Much of the film’s intention is conveyed when Murray instructs his staff – just before going to press – that they are to “cut some ads,” “shrink the masthead,” and “order more paper,” because his mission is to make room for more quality words.
The French Dispatch is all about those quality words and how a great piece of journalism can engage and delight. As a communications professional at an agency full of former journalists and creative types, I can think of few better films to inspire us when it comes to working hard to create great stories for our clients.
Share this post:
About the author
Tricia Heinrich is Bospar PR’s Chief Content Officer and a member of the agency’s Leadership Team. She supervises the agency’s unique, award-winning Content Team and has overall responsibility for all client content creation and quality, focusing on blogs, press releases and executive contributed content. Areas of tech specialization include martech, AI and life sciences. Heinrich also creates contributed content for Bospar’s other leaders and supervises and edits the Bospar Blog.