Category tradeshows

Marketing Leadership and the Changing Marketing Mandate

I did something recently that I rarely take the time to do—I attended a professional development event sponsored by Gartner and the Churchill Club, the Silicon Valley business and technology organization. The event featured a panel of CMOs and senior…

What PR Pros Need to Know for Trade Show Success

This article first appeared in PRNewser. What is like the Super Bowl, Olympics and Christmas – all wrapped into one? If you do PR for a FinTech company, then it’s likely Money20/20.  The conference that attracts over 10,000 people claims…

Five Ways to Utilize Social Media for Conference Participation

This article first appeared in O’Dwyers. Social platforms like Twitter, Facebook and LinkedIn are excellent ways to promote participation in an upcoming conference, whether your company is speaking, sponsoring or exhibiting. Here are five tips to get social media working…