Category top-tier

Time to Assist Tier 2 and Invest in Promising News Outlets

In a media world more fractured than ever, PR professionals can help themselves and clients by investing time and effort assisting scrappy news publications and smart young reporters. I’m thinking about niche news organizations, such as The New Stack and…

How to Get Traction for Tier 1 Media Coverage

Public relations professionals caution clients, and have in their DNA, that when attracting attention from top-tier media, every company’s circumstances are unique. Indeed, it is uniqueness, combined with comprehensive situational awareness and skilled relationship management, that determine what you read…

The Key to a Successful Top-Tier Placement…Patience

This article first appeared in O’Dwyers. Every client’s wish and goal is for their PR team to secure a top-tier media placement. We constantly hear how important it is to receive coverage in Fortune, Business Insider, Forbes, TechCrunch and so…