Category top-tier

How to Get Traction for Tier 1 Media Coverage

Public relations professionals caution clients, and have in their DNA, that when attracting attention from top-tier media, every company’s circumstances are unique. Indeed, it is uniqueness, combined with comprehensive situational awareness and skilled relationship management, that determine what you read…

The Key to a Successful Top-Tier Placement…Patience

This article first appeared in O’Dwyers. Every client’s wish and goal is for their PR team to secure a top-tier media placement. We constantly hear how important it is to receive coverage in Fortune, Business Insider, Forbes, TechCrunch and so…