Category tech-marketing

What Marketing and PR Teams Need to Know About SPACs – Including ‘SPAC-lash’

SPACs aren’t your father’s IPO. A Special Purpose Acquisition Company (SPAC) is a shell company created to bring a company to the public markets without going through a typical Initial public offering (IPO). Most media refer to their “blank check”…

CEO Misconceptions About Public Relations

“I am not feeling the love!” is a common exclamation in public relations (PR). This utterance is bidirectional. CEOs say it to PR advisors when they don’t get the favorable coverage anticipated for their companies and/or themselves as the result…

One Launch Is Not Enough

First appeared in the December 2016 print edition of O’Dwyer’s. There are many circumstances—tequila shots, bright eyeshadow and orange shag carpet come to mind—in which less is more. In PR, however, more is always just more. Back in September we…

Surviving CES: Tips and Tricks

It’s that time of year again. The holidays are fast approaching, and, with them, techies from around the globe are preparing to attend the mother of all tech conferences: CES. If you’re one of the lucky thousands planning to attend,…

How to Maximize Use of Year-End Predictions

As we wrap up 2016, one the most popular PR and marketing initiatives is the development of industry predictions. Most PR professionals work with their clients to identify end-of-the-year wrap-up stories and predictions for the coming year. Similarly, marketers are…