Category tech-companies

Why PR Is Important for Tech Companies

Arguably the gatekeepers of all newsworthy information, public relations professionals liaise with reporters, producers and editors every day about most, if not all, of the articles and stories you read online, in newspapers and watch on television.  But why is…

Why Tech Companies Need a Broad Media Strategy

This article first appeared in PRNewser. When it comes to establishing a tech company‚Äôs cred, who is more important? Anderson Cooper? Kara Swisher? Or Anna Wintour? The answer is surprising. Bospar, a boutique technology PR agency, commissioned the Harris Poll…