Category star-trek

‘Star Trek: Picard’ Offers a Lesson in PR

There is an old Star Trek proverb: beware of Romulans bearing gifts. This advice came from Dr. Leonard McCoy in “Star Trek II: The Wrath of Khan.” After watching “Star Trek: Picard,” I think we should add a new prescription…

Beyond 'Star Trek': The PR Power Of Star Power

Recently, I had a dream come true. Bospar had the privilege of working with a star I have idolized for years: George Takei. Yes, that George Takei! George rose to fame as Hikaru Sulu, the helmsman of the starship U.S.S.…