Category social-media

A Glimpse Into the 2021 Social Media Journey

A Glimpse Into the 2021 Social Media Journey With a crazy year full of change and surprise behind us, there’s one thing that’s remained constant and at the forefront of our lives: social media. 2020 has shown us, perhaps more…

GOAL: A 4-Step Guide to Developing Your Next Social Media Plan

Planning for a social media initiative – regardless of budget size – matters. This point was stressed by Brianna Huff, Communications Specialist at Navient and a featured speaker at  The Social Shake-Up, a virtual social media conference. She discussed strategies…

Employees as Social Media Ambassadors

Employees have the potential to be your company’s biggest social media ambassadors. With everyone #WFH and spending a lot more time online looking at LinkedIn, Twitter and Facebook, it’s a perfect time to engage new audiences. Follow these guidelines to…

4 Ways to Better Reach and Understand Your Audience on Social Media

Reaching your audience through social media can sometimes be challenging, especially when faced with a tremendous amount of noise from competitors and other brands. Following are four best practices to help increase your chances of reaching your audience while maintaining…

Five Ways to Utilize Social Media for Conference Participation

This article first appeared in O’Dwyers. Social platforms like Twitter, Facebook and LinkedIn are excellent ways to promote participation in an upcoming conference, whether your company is speaking, sponsoring or exhibiting. Here are five tips to get social media working…