Category social-media

Employees as Social Media Ambassadors

Employees have the potential to be your company’s biggest social media ambassadors. With everyone #WFH and spending a lot more time online looking at LinkedIn, Twitter and Facebook, it’s a perfect time to engage new audiences. Follow these guidelines to…

4 Ways to Better Reach and Understand Your Audience on Social Media

Reaching your audience through social media can sometimes be challenging, especially when faced with a tremendous amount of noise from competitors and other brands. Following are four best practices to help increase your chances of reaching your audience while maintaining…

Five Ways to Utilize Social Media for Conference Participation

This article first appeared in O’Dwyers. Social platforms like Twitter, Facebook and LinkedIn are excellent ways to promote participation in an upcoming conference, whether your company is speaking, sponsoring or exhibiting. Here are five tips to get social media working…

The Importance of Strategic Media Relations in a Social Media World

This post originally appeared in O’Dwyer’s According to a new in-lab study by Nielsen, earned media lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews, so there is no question that public relations…