Category self-publishing

Publish or Perish

Universities have long required their professors to publish scholarly books and papers; if they don’t, they find themselves out on the street – from which came the dreaded phrase, “publish or perish.” Now, that phrase rings equally true for public…

The Power of Content

As the Bospar Chief Content Officer, I can't really be objective about the power of content. I have seen first-hand how it can increase brand recognition and positively influence the buyer’s journey, as well as amplify media relations results. Many…