Category san-francisco

Can I call you San Fran? Yes, but not if you want me to answer.

If only it were that simple. We strive to always treat others with the dignity and respect they deserve, so why shouldn’t that apply to one of the most diverse, complex and culture-rich cities, San Francisco?  We at Bospar wanted…

An Open Letter to Neil Patrick Harris

Curtis Sparrer, Bospar principal, with Charles Fracchia, co-founder of Rolling Stone magazine and president emeritus of the SF Museum & Historical Society. Dear Neil Patrick Harris, I hope you enjoyed your visit to San Francisco on the 27th.  I learned…

San Francisco vs. San Fran - What Should You Call It?

Bospar’s “headquarters” is in San Francisco, and most of our employees live in the Bay Area. So, we have an unusual interest in what we see as the city’s basic branding problem. Let me explain. It all goes back to…