Category research

Influencing the Influencers: Why Analyst Relations Matters

It is fair to say that analyst relations (AR) isn't well understood – because it is a significant investment and because the founders of emerging tech companies are often unaware of AR’s value in terms of scaling their businesses by…

How to Avoid Forcing Stories on the Media: Leverage Research to Generate Real News

PR-generated news often has little value to the media. Every day, reporters are deluged with repetitive pitches and irrelevant press releases that simply aren’t news. What’s worse is the fact that PR pros often try to force fact-free stories on…

“San Fran” in the Crosshairs With Kamala Harris Becoming the 49th Vice President

San Francisco will be under increased attacks by conservatives with the election of Kamala Harris as Vice President of the United States — the country’s first woman, first African-American, first South Asian-American, and first Bay Area native to hold the…