Category relationships

Think Like a Journalist

Here’s one simple trick to get a journalist’s attention: think like a journalist. Relationships are key when it comes to placing an article in the media. While cold calls can sometimes succeed, pitching a story works like everything else in…

How to Cultivate Meaningful Relationships with Journalists

As in most industries—and many aspects of life, generally—success in PR can depend on who you know. Or more precisely, which journalists you know. And even more precisely, which journalists like you. Journalists are on the receiving end of an…