Category quality

Why Quality PR Entails Taking the Time and Effort to Know Your Audience

My daughter and I each keep a list of funny quotes from one another. One of my favorites is when she told me: “I keep getting these ads for billionaire romance novels. And I’m reading a book about self-sufficiency. They’re…

The ROI of Data Quality in Your Digital Advertising

While programmatic ad serving platforms tend to get the lion’s share of the media attention these days, it’s the quality of your own data that will have the biggest impact on the ROI of your digital advertising spend. And for…