Category publishing

Best PR Practices for Publishing a Business Book

Publishing a business book is one thing, but drumming up ample publicity to entice people to purchase it instead of a different book is another thing altogether. In fact, the publicity campaign should begin long before your book hits the…

Publishing: Getting Your Big Idea Out There

Not long ago, a top Silicon Valley technologist contacted me regarding a book that he’s thinking about writing. This exec works with game-changing technology and is a widely recognized expert in his field. The book abstract he shared was well-developed…

Double Spaces Are Dead. Here’s Why You Should Care.

This article first appeared in O’Dwyer’s. You, dear PR folks, face enough obstacles getting your clients’ press materials into the hands of friendly reporters. And while you may think that punctuation—in this era of text messages and Facebook comment threads—is…

Publish or Perish

Universities have long required their professors to publish scholarly books and papers; if they don’t, they find themselves out on the street – from which came the dreaded phrase, “publish or perish.” Now, that phrase rings equally true for public…