Category public-relations

The stock market reached new heights in 2020, and it appears to be poised for another good year, as the Dow, the NASDAQ and the S&P 500 indexes are all positive so far in 2021. And on the heels of…

It is 2019: the era of #BlackLivesMatter and #NoBanNoWall. And yet there is an undeniable lack of racial and ethnic diversity within the field of public relations. It seems that many young African Americans, Asian Americans and Latinxs do not…

When I was a child, my dad sat me down at our dining room table with a yellow legal pad and a pen. He drew a line of Xs and a line of Os and said, “This is where the…

I’ve been a fan of The Real Housewives franchise since the series first premiered with “The Real Housewives of Orange County” in 2006. Having watched nearly every franchise and every season, I’ve learned that the wives can teach us a…

Newsjacking gets you media attention, PERIOD! It is the art of injecting your ideas into a breaking news story so that your brand or that of your client gets included in ongoing coverage. It’s been said that the mainstream media…