Category public-relations

IPO Ahead? Time to Think About Best Practices!

The stock market reached new heights in 2020, and it appears to be poised for another good year, as the Dow, the NASDAQ and the S&P 500 indexes are all positive so far in 2021. And on the heels of…

Why Is PR So White?

It is 2019: the era of #BlackLivesMatter and #NoBanNoWall. And yet there is an undeniable lack of racial and ethnic diversity within the field of public relations. It seems that many young African Americans, Asian Americans and Latinxs do not…

Learn From the Pros and Build Your Company Like a Super Bowl-Winning Football Team

When I was a child, my dad sat me down at our dining room table with a yellow legal pad and a pen. He drew a line of Xs and a line of Os and said, “This is where the…

What The Real Housewives Can Teach Us About Public Relations

I’ve been a fan of The Real Housewives franchise since the series first premiered with “The Real Housewives of Orange County” in 2006. Having watched nearly every franchise and every season, I’ve learned that the wives can teach us a…

Newsjacking—the PR world’s secret weapon

Newsjacking gets you media attention, PERIOD! It is the art of injecting your ideas into a breaking news story so that your brand or that of your client gets included in ongoing coverage. It’s been said that the mainstream media…