Category public-relations

Why Is PR So White?

It is 2019: the era of #BlackLivesMatter and #NoBanNoWall. And yet there is an undeniable lack of racial and ethnic diversity within the field of public relations. It seems that many young African Americans, Asian Americans and Latinxs do not…

Learn From the Pros and Build Your Company Like a Super Bowl-Winning Football Team

When I was a child, my dad sat me down at our dining room table with a yellow legal pad and a pen. He drew a line of Xs and a line of Os and said, “This is where the…

What The Real Housewives Can Teach Us About Public Relations

I’ve been a fan of The Real Housewives franchise since the series first premiered with “The Real Housewives of Orange County” in 2006. Having watched nearly every franchise and every season, I’ve learned that the wives can teach us a…

Newsjacking—the PR world’s secret weapon

Newsjacking gets you media attention, PERIOD! It is the art of injecting your ideas into a breaking news story so that your brand or that of your client gets included in ongoing coverage. It’s been said that the mainstream media…

Sometimes in PR, You Just Have to Take Over. Like Prince.

https://www.youtube.com/watch?v=6SFNW5F8K9Y&feature=youtu.be Trust me --click on this video and go to the 3:28 mark to see a clinic in how one takes over It happens. Those of us who work in public relations – or any type of professional services organization,…