Category press-release

Real Sales Value for Tech Companies: PR Content Delivers

While few tech executives doubt the value of marketing and public relations, research from IDG really underscores the value of content in the sales cycle. IDG’s “2020 Role & Influence of the Technology Decision-Maker Study” explores “the influence that IT…

Why You Should Write A Momentum Release

For any company, the regular flow of news is critical. Key constituents – including customers, partners, employees, the financial community, and the media – are always looking for more information about your firm. They want to be updated on what…

Press Releases and Collateral: Don’t Blur the Lines

There has always been a blurring of the lines between marketing and PR. And today, more than ever, PR practitioners are taking on projects that could be viewed as traditional marketing responsibilities. From writing drip campaigns to creating social media…