Category predictions

Where Are Tech and PR Headed in 2022?

With December upon us, ‘tis the season of closure and new beginnings, of retrospection and forward-thinking in what increasingly feels like a furiously unpredictable world. But the inclination to face chaos and predict anyway has proven to be oh-so human.…

Waving Goodbye to the Dumpster Fire and Facing Today’s Biggest Marketing Challenges

It goes without saying that 2020 has been a tough year for everyone. And as we look to the end of the year that so many have called a “giant dumpster fire” – and one can even get a commemorative…

2020: 11 PR and Media Predictions

Unanswered pitches, disappearing editorial calendars and 590 million LinkedIn users—oh, my! 2019 was an interesting year for PR professionals, journalists and marketers. But the million- dollar question is: where are we headed next? And how can we best prepare? In…

What’s in store for 2019?

We may have the answers. This is the time of the year that all PR professionals anticipate. No, not the holidays. It's new year predictions season. Just about every publication and site publishes predictions, and we've been writing and pitching…

How to Maximize Use of Year-End Predictions

As we wrap up 2016, one the most popular PR and marketing initiatives is the development of industry predictions. Most PR professionals work with their clients to identify end-of-the-year wrap-up stories and predictions for the coming year. Similarly, marketers are…