Category predictions

2020: 11 PR and Media Predictions

Unanswered pitches, disappearing editorial calendars and 590 million LinkedIn users—oh, my! 2019 was an interesting year for PR professionals, journalists and marketers. But the million- dollar question is: where are we headed next? And how can we best prepare? In…

What’s in store for 2019?

We may have the answers. This is the time of the year that all PR professionals anticipate. No, not the holidays. It's new year predictions season. Just about every publication and site publishes predictions, and we've been writing and pitching…

How to Maximize Use of Year-End Predictions

As we wrap up 2016, one the most popular PR and marketing initiatives is the development of industry predictions. Most PR professionals work with their clients to identify end-of-the-year wrap-up stories and predictions for the coming year. Similarly, marketers are…