Category pr

Advising clients on holiday strategies

As if 2020 hasn’t hit marketers and PR professionals with enough challenges, we’re now faced with an uncertain holiday season. In past years, strategies for both marketing and PR professionals were similar with regards to timing -- we always focused…

PR and Marketing: Never More Important

The business environment during the coronavirus pandemic has been surprisingly good for PR firms like Bospar. That’s because we’re laser-focused on helping clients tell their stories about pandemic-relevant offerings, like telecommuting and telehealth. When it comes to the recovery, my…

Why PR Is Important for Tech Companies

Arguably the gatekeepers of all newsworthy information, public relations professionals liaise with reporters, producers and editors every day about most, if not all, of the articles and stories you read online, in newspapers and watch on television.  But why is…

8 essential podcasts for PR pros + 10 quick daily news podcasts

Podcasts have been surging in popularity and have quickly become a main go-to for new information in our increasingly digital world. According to a January report from Oberlo, there are currently 850,000 active podcasts and over 30 million podcast episodes, with…

Q&A With PR Hiring and Development Expert Dr. Michael Santo

Bospar has enjoyed tremendous growth and client success since we founded the agency four years ago. We’ve also had tremendously low employee turnover. This is because we chose to focus on people early on. It is our belief that the…