Category pr

PR and Philosophy: Closer Than You Might Think

As an undergrad at the University of Texas at Austin, I took numerous philosophy classes. In the years since graduation, several lessons learned have remained with me as I contemplate life, career and society. These deep connections to philosophy serve…

Where Are Tech and PR Headed in 2022?

With December upon us, ‘tis the season of closure and new beginnings, of retrospection and forward-thinking in what increasingly feels like a furiously unpredictable world. But the inclination to face chaos and predict anyway has proven to be oh-so human.…

How Companies Choose Their Customers

Lately, there have been more discussions in business circles and among our clients about “choosing your customers,” which may sound counterintuitive. After all, don’t customers ultimately decide with whom they do business? The fact of the matter is that companies…

Did we mess with Texas? Lessons from a PR campaign

What happens if you take a controversial stand? At Bospar we agreed to pay for the relocation of any Texas staff member who wants to leave over the state ban on abortion, the most restrictive in the nation. We made…

The Most Common Questions I Get About My Job and How I Answer Them

“So you work in advertising?” Not quite. Anytime I tell a friend, family member, or even a stranger at the nail salon what I do for a living, I am usually faced with blank stares.   Generally speaking, I have found…