Category pr

How to Maximize Your ROI at Industry Events

Last month, I had the opportunity to attend the Cannes Lions International Creative Festival. And having previously worked many of the largest trade shows, I thought I had a decent idea of what to expect. However, Cannes is not a…

Making PR Magic

My girlfriend Julie from Chicago once told me that her husband had to visit Home Depot 10 times just to hang a picture but that her father could make a log cabin out of a toothpick. Her palpable frustration was…

The Humble Press Release Still Has a Lot of Juice

In the PR business, we often have to remind clients that “PR doesn’t stand for press release.” This is, of course, because what we do is so much more, and a modern approach to outbound communications integrates PESO – paid,…

New Anna Wintour Biography Reminds Us What Business Leaders Can Learn From Her Decades of Perseverance

A new biography of Vogue editor Anna Wintour is receiving mixed reviews, but there’s no question that the iconic fashion magazine editor has had a decades-long wild ride that has repeatedly tested her resilience and perseverance. While “Anna: The Biography”…

A chaotically awesome bubble of creatives: The four things I learned at my first Cannes Lions Festival

In 2018, Issa Rae told Stephen Colbert that the best advice she received from her mentors was, “Don’t be afraid to be a b**ch.” This powerful message was brought up again at June’s Cannes Lions International Festival of Creativity during…