Category pr

Did we mess with Texas? Lessons from a PR Campaign

What happens if you take a controversial stand? At Bospar we agreed to pay for the relocation of any Texas staff member who wants to leave over the state ban on abortion, the most restrictive in the nation. We made…

The Most Common Questions I Get About My Job and How I Answer Them

“So you work in advertising?” Not quite. Anytime I tell a friend, family member, or even a stranger at the nail salon what I do for a living, I am usually faced with blank stares.   Generally speaking, I have found…

Advising clients on holiday strategies

As if 2020 hasn’t hit marketers and PR professionals with enough challenges, we’re now faced with an uncertain holiday season. In past years, strategies for both marketing and PR professionals were similar with regards to timing -- we always focused…

PR and Marketing: Never More Important

The business environment during the coronavirus pandemic has been surprisingly good for PR firms like Bospar. That’s because we’re laser-focused on helping clients tell their stories about pandemic-relevant offerings, like telecommuting and telehealth. When it comes to the recovery, my…

Why PR Is Important for Tech Companies

Arguably the gatekeepers of all newsworthy information, public relations professionals liaise with reporters, producers and editors every day about most, if not all, of the articles and stories you read online, in newspapers and watch on television.  But why is…