Category pr-lessons

Making the Most of Industry Conferences in a Post-Pandemic World

Industry conferences are a key part of a company’s PR program. Not only are they great for learning about top trends, but they’re also an excellent way to network with other marketers and PR pros and build relationships with influential…

How to Keep Momentum Going Post-IPO

Kicking off an initial public offering (IPO) can feel a bit like getting ready for a New Year’s Eve party, with lots of pre-IPO planning and suspense. Then, execution becomes a matter of waiting for the clock to strike midnight,…

How to Write Blog Posts – Even When You Don’t Want To!

Demand for content seems endless. And communications pros are frequently called upon to create blog posts, even when they’re overloaded. To help make the process less painful, we’re sharing some tips and actionable best practices that will help get those…

Tactful Pitching: The Ukraine Crisis and What PR Pros Should Know

Read the Room We are living in a time of escalating tensions between Russia and Ukraine.  As PR professionals focused on tech clients, we at Bospar know how important it is to be mindful of what the media is interested…

Where Are Tech and PR Headed in 2022?

With December upon us, ‘tis the season of closure and new beginnings, of retrospection and forward-thinking in what increasingly feels like a furiously unpredictable world. But the inclination to face chaos and predict anyway has proven to be oh-so human.…