Category pr-lessons

Where Are Tech and PR Headed in 2022?

With December upon us, ‘tis the season of closure and new beginnings, of retrospection and forward-thinking in what increasingly feels like a furiously unpredictable world. But the inclination to face chaos and predict anyway has proven to be oh-so human.…

What Marketing and PR Teams Need to Know About SPACs – Including ‘SPAC-lash’

SPACs aren’t your father’s IPO. A Special Purpose Acquisition Company (SPAC) is a shell company created to bring a company to the public markets without going through a typical Initial public offering (IPO). Most media refer to their “blank check”…

WeCrashed, But WeBack Now: Why CEO Sandeep Mathrani Is WeWork’s Turnkey PR Gold

WeCrashed: The Rise and Fall of WeWork was true business podcasting at its most dramatic—charting the big idea, big money, big egos, and big screw-ups that mesmerized tech, venture capital and real estate glitterati, not to mention co-working hipsters everywhere.…

Steve Jobs’ Genius Extended to Managing the Press, but He Wasn’t Perfect

Everyone knows Steve Jobs was the co-founder of Apple and one of the most brilliant innovators in Silicon Valley history. But Jobs, who died 10 years ago this week (Oct. 5), was also one of the tech sector’s most brilliant…

Why Quality PR Entails Taking the Time and Effort to Know Your Audience

My daughter and I each keep a list of funny quotes from one another. One of my favorites is when she told me: “I keep getting these ads for billionaire romance novels. And I’m reading a book about self-sufficiency. They’re…