Category pr-lessons

Steve Jobs’ Genius Extended to Managing the Press, but He Wasn’t Perfect

Everyone knows Steve Jobs was the co-founder of Apple and one of the most brilliant innovators in Silicon Valley history. But Jobs, who died 10 years ago this week (Oct. 5), was also one of the tech sector’s most brilliant…

Why Quality PR Entails Taking the Time and Effort to Know Your Audience

My daughter and I each keep a list of funny quotes from one another. One of my favorites is when she told me: “I keep getting these ads for billionaire romance novels. And I’m reading a book about self-sufficiency. They’re…

Newsrooms Are Shrinking; Will PR Adjust?

It comes as no surprise to hear that newsrooms are shrinking; it’s a trend we have seen unfold for years, and it is only gaining momentum as the pandemic continues to wreak long-lasting havoc on our everyday lives.  According to…

The Most Common Questions I Get About My Job and How I Answer Them

“So you work in advertising?” Not quite. Anytime I tell a friend, family member, or even a stranger at the nail salon what I do for a living, I am usually faced with blank stares.   Generally speaking, I have found…

Why Executive Visibility Matters

While company and brand reputation may be the top priority for many organizations, seasoned public relations professionals would argue that the value of executive visibility must not be overlooked. A strong executive visibility program can support: Reputation Enhancement Executive thought…