Category pr-lessons

Three Key PR Responses to Litigation

Lawsuits are regular business occurrences, and it is therefore important to have a PR plan when litigation arises. This doesn’t necessarily mean a “one size fits all” approach, but it does mean having a set of general principles in place,…

No Big Little Lies and Other PR Lessons We Can Learn From the Monterey Five

The finale of this summer’s hottest show aired on Sunday, and it.was.big. Fans of the book and the show alike have tuned in each week to watch Season 2 unfold to the tune of “Cold Little Heart,” with crashing waves…

Public Relations Year One: Advice For Industry Newcomers

After my college graduation, I found myself with more questions than I had arrived with: at 18, I  was certain that I would pursue a career in law. By 22, I wasn’t so sure. I had a new desire to…

Three PR Lessons I Have Learned From Celebrities

Sometimes it feels like we know more about celebrities than we do about our own families. Whether it’s the political statements of athletes or the latest drama from the Kardashians, we are all paying attention. If I am going to…

Lessons Learned: When a Reporter Pulls a Bait-and-Switch

Everything is on the record during an interview. If you work in public relations you already know this. I already knew this. Most of the journalists we work with are straight talkers with solid ethics. They have their own agendas,…