Category pivot

So No One Told You 2020 Was Gonna Be This Way: It’s Time to Pivot Your PR Plan

A lot has changed since January of 2020. I’d even venture to say that life has changed more in the past 12 months than it has in the 35 years that I’ve been alive. Sure, that’s dramatic. And maybe it’s…

Three Steps CEOs And CMOs Should Consider When Managing A Pivot

It is often understood that those who embrace change outperform and outlast those who do not. We used to say entities “smartly pivoted” when they changed concentration or focus from traditional core capabilities to those management teams deemed to have longer-term…