Category pitching

What draws me into a story?

We have too many choices:   Endless stories to read in a newspaper spread out in front of me at the breakfast table. Countless TV news channels and streaming apps. A website with dozens, if not hundreds, of links for stories to…

Media Mouth: Charlene O’Hanlon From Techstrong Group on Making the Pitch for Thought Leadership

Editor’s note: This blog post and interview are part of Bospar’s Media Mouth series, which provides industry insights from some of today’s top tech journalists and writers. Charlene O'Hanlon is chief content officer at Techstrong Group. She has extensive experience in…

Media Mouth: Crunchbase News’ Chris Metinko on Key Elements for a Good Story

Editor’s note: This blog post and interview are part of Bospar’s new Media Mouth series, which provides industry insights from some of today’s top tech journalists and writers. Chris Metinko is a senior reporter for Crunchbase News covering enterprise tech startups,…

Steve Jobs’ Genius Extended to Managing the Press, but He Wasn’t Perfect

Everyone knows Steve Jobs was the co-founder of Apple and one of the most brilliant innovators in Silicon Valley history. But Jobs, who died 10 years ago this week (Oct. 5), was also one of the tech sector’s most brilliant…

Media Mouth: Marc Saltzman from USA Today on What Makes a Good Story

Editor’s note: This blog post and interview are part of Bospar’s new Media Mouth series, which provides industry insights from some of today’s top tech journalists and writers. Marc Saltzman is a prolific tech expert with one simple goal: to break…