Category pitching

Media Mouth: Marc Saltzman from USA Today on What Makes a Good Story

Editor’s note: This blog post and interview are part of Bospar’s new Media Mouth series, which provides industry insights from some of today’s top tech journalists and writers. Marc Saltzman is a prolific tech expert with one simple goal: to break…

Getting the Most Out of Your Pitching Hours

This article first appeared in O’Dwyer’s. “What’s your dream outlet?” That’s a question I commonly ask clients when starting outreach for a new initiative. Almost without exception, the answer is the same: a top-tier business or lifestyle outlet. As public…