Category pitching

Looking for Big Wins? Consider a “Risky” PR Partner

I didn’t think of myself as a risk-taker in my youth. However, as an adult, I find myself much more open to taking calculated risks. From a professional perspective, my years of experience in PR have brought about a special…

Tactful Pitching: The Ukraine Crisis and What PR Pros Should Know

Read the Room We are living in a time of escalating tensions between Russia and Ukraine.  As PR professionals focused on tech clients, we at Bospar know how important it is to be mindful of what the media is interested…

How do PR professionals avoid buzzwords?

An Increase in Buzzwords Have you ever heard the term “operationalization of AI at scale” and wondered what it really means? At Bospar, we have, as well as many other clunkily verbose and seemingly obscure terms. The topic of “buzzwords”…

What We Can Learn From Super Bowl-Worthy Media Campaigns

Super Bowl Sunday is this week, and millions of people will be watching what is arguably the biggest sporting event of the year, whether they like football or not. (Go, Bengals!) One thing that remains a staple of the Super…

What draws me into a story?

We have too many choices:   Endless stories to read in a newspaper spread out in front of me at the breakfast table. Countless TV news channels and streaming apps. A website with dozens, if not hundreds, of links for stories to…